Target Audience

Defining my target audience

My target audience is not gender specific, this is because the music appeals to both men and women. The rough age bracket is 16-30's. The music is generally enjoyed by the people of this age as it is usually played in a clubbing environment, although taking into consideration 16 year old's cannot be in clubs they are introduced to the music by festivals and own knowledge of the DJ's. Many youths are big fans of this genre which is why it has had so much attention world wide in festivals such as:

• Creamfields
• Reading and Leeds festival 
• WE ARE festival
• Tommorrowland 
• Boomtown
• Electric Daisy Carnival 
• Global Gathering

My target audience can be associated with weekend drinking and casual drugs, this is due to the type of events that they attend. The origin of drum and bass music has an influence on certain aspects of a persons life style e.g fashion.

Other aspects that my target audience are generally associated with:

A specific fashion following

live-for-the-weekend type people 

Party-goers

Social media - Instagram, Twitter

Music sites- Soundcloud, Spotify

Fashion

Girls 

• Typically my target audience would wear crop tops and leggings out.
•  In the summer time they would wear shorts and accessorize very simply, perhaps with some earrings and a necklace. 
• At festivals they will commonly be seen with bum bags and most likely trainer
• To events it is vital they can dance therefore suitable foot ware is always chosen 
• They typically care about their appearance so their makeup and hair will always be done nicely
  

 Boys

• Typically my target audience would wear jeans and designer t shirt out and a man bag
• In the summer they would wear shorts and a top, and a man bag with trainers
• At festivals they will wear similar attire
• Trainers are essential for the boys and the most expensive brand the better