House Style

What is a House style?

House style is crucial to create a sense of unity to the magazine. A house style is what makes your magazine unique as it is easily recognizable Usually the same colours will be used throughout all of the magazine-up to 4 are used, this is so that the style does not get too confusing and the pages stay looking sharp and in order, By having a house style it makes a continuous feel throughout the magazine and it is vital to make it look aesthetically pleasing as too many colours mix matched does not make it look appealing.

Primary block colours are most commonly used, this is because it creates a bold statement and makes the magazine look like it has more order. The house style is not only the colours, it is the typography, most magazines will only use up to 4 fonts throughout their whole magazine. As well as that most of the inspiration for the house style comes from the mast head, this is because this is what initially makes the magazine unique by its naming and colouring, therefore applying that colouring and font throughout that magazine will make it easily recognizable.

NME example

As you can see here the 'NME' masthead remains the same colour which is red and white. This colour is inputted into the whole magazine as only 4 colours are used throughout the contents and front page. The two main ones being red and white. As well as this there re only 3 different fonts used throughout those two pages. This makes this magazine easily recognizable and unique to that brand. The double page spread continues the house style using a large red letter set on a white background. This makes it stand out as red is a bold and fierce colour.