Contents page font research

Font Research

Primary Research-Existing Magazines

As you can see, the majority of the 'contents' page words are sans serif. This is something that I am going to put into my own magazine. It makes the wording more bold and comes across as a powerful statement, one that needs to be read. As well as this they are all bold colours, this is something I am going to use. It will like in with my house style. Within the words 'contents' it also has the name of the magazine, this is also something that I am going to incorporate.

Original Headers

As you can see, from my earlier research all of the fonts were sans serif, as well as this they were also quite large and bold. When choosing my fonts this is what I focussed heavily on. I chose 18 different fonts, some are similar to each other. With these fonts I then asked my target market which one they most likely thought they would see on this genre of magazine. They chose a variety and I narrowed them down, I did this but looking at which font is most similar to the research that I have done. This font was ______________________

More Developed Fonts

I then took this font further. I decided to play around with the colour, I chose to only incorporate colours that are in my house style, this is to create continuity throughout the magazine. I did put some of the titles in lower case, however as my research did not support this it was not one of my favourite ideas. I also played around with the effects on the font. I liked the 'inner bevel' effect, this is because it is the same thing that my title has and I feel making them similar looking will look good, as well as this it makes the header stand out more.

Questionnaire 

As you can see I devised a tally chart and asked my target market which heading they thought looked the best. As you can see it was number 8 that got the most votes. This is also the one that I chose. I felt that if it was all pink it would be over powering as I have planned to also have pink within my contents page layout. As well as this the 'inner bevel' effect works well to make it come out of the page.