Evaluation Question 2

How does your media product represent particular social groups?


What are my social groups?

Festival goers (young)

Students (party goers)

Party people

Holidays (Ibiza)

Front cover

• Shot/ Photo-I have used a mid shot, this is because it was something that I saw most commonly on mix mag. 
• Lighting- I have used a bright light coming from one specific angle, this is similar to a spotlight that you would find  in a club/ music environment. Having a bright lit picture creates an impact and makes the model have dominance over the page as she is lit up therefore important.
• Clothing- I have clothed her in a small crop top, stereo typical of all holiday goers, partyers or festival attenders. This piece of clothing is universal and would be recognised by a plethora of social groups as it is a possible piece of clothing. It is also commonly warn by famous DJ's.
• Expression- I have made my model have quite a stern expression, this is something again commonly seen on mix mag figures. It also contrasts well with the posters where she has a very fun and quirky expression
• Makeup- I have put my model in a bold colour lipstick, and heavy eye makeup, this is stereotypical of a partying student or festival goer I have also accessorized with eye gems this creates a fun and quirky look for my model
• Jewelry- I have only accessorized my model in small stud earrings, this is because when a DJ is in a clubbing holiday places they do not tend to wear heavy jewelry as it is irritating in the hot climates
• Hair-  I have styled her hair in an up do, this is to keep it out of her face as if she was to DJ an event it would get in her way if it was down.

DPS

• Shot/ Photo-I have used the wide shot,this is to create a better image. I was able to include the iconography of a stereotypical DJ this way by getting the DJ decks and headphones in the picture with the graffiti background
• Lighting- I have lit my picture very brightly this is to draw attention to the picture and it creates a big impact.
• Clothing- I have clothed her in two different outfits, one stereotypical crop top with bright colours, this links in with the theme of summer and holidays. I also clothed her in a clack strappy top, this contrasts well with the grafti background
• Expression- I have made my model have quite a stern expression, this is something again commonly seen on mix mag figures. It also contrasts well with the posters where she has a very fun and quirky expression
• Makeup- I have put my model in a bold colour lipstick, and heavy eye makeup, this is stereotypical of a partying student or festival goer
• Jewelry- I have only accessorized my model in small stud earrings, this is because when a DJ is in a clubbing holiday places they do not tend to wear heavy jewelry as it is irritating in the hot climates
• Hair-.I have styled her hair down to contrast with the front cover where her hair is up

Holiday Attenders?

My magazine represents the holiday culture and the people that are fond of travelling by making the words ‘Ibiza’ in pink and bold- this represents them as it is within their interests to read up about the hottest holiday destinations. It represents them be showing that they have a place of belonging and they can relate to that magazine- by giving them the information that they want it shows that their needs have been thought about

Partying Students

I have articles on ‘how to have a cheap night’ and ‘UK’s best partying UNI’S’. Both of these represent the partying student social group, this is because students are on a tight budget especially those that like a night out listening to my genre of music, therefore telling them how they can have a cheap night is taking into consideration their needs. As well as this if you’re an aspiring student that is conscious about the party scene, having an article about the UK’s biggest partying universities this will represent all of the students in that social group as it is crucial information that they would want to know. Making the price just £1.99 shows that I have represented this social group again, not necessarily the party goers but students in general as they are on a tight budget they may not have a lot of money to spend on luxuries.

Young Festival Goers

Putting a big article on the front about Creamfields instantly represents the festival goers. It shows that this article is important, as it has made the front page. Therefore by showing the consumer that there is information inside about festivals it instantly represents them and what they’re for. By making the festival Creamfields as opposed to reading it is also clear what genre of music my magazine is based on, this is because reading is more of an indie rock festival and Creamfields is a house and dance festival. As well as this the festival is geared around the younger generation. As well as this my model is dressed in a typical festival crochet top.

View my 'Holiday Attenders' Voki here
View my 'Partying Students' Voki here
View my 'Yound Festival Goers' Voki here